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Advertise With Us
Why Advertise with the Whakatane Beacon
The Whakatane Beacon is a great place to advertise whether you are driving mass reach or targeting special interest groups. We can deliver highly targeted channels. From news, sport, finance, technology and entertainment to property and classifieds plus with our innovative features and special publications we can tailor a campaign to the most relevant channels so that you can meet your campaign objectives.
For more information on these or even more targeted channels simply contact us.
AC NIELSON NEWSPAPER SURVEY
Most helpful newspaper
The AC Nielson survey* on the four newspapers in our region found that the Whakatane Beacon was the most helpful newspaper when deciding where to shop and what to buy.
For most stores and products measured, purchasers said that the Whakatane Beacon was the most helpful.
For home appliances for instance, 51% of those polled considered the Beacon most helpful. The other three newspapers shared the balance.
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Average Reader Time
The Whakakatane Beacon enjoyed the longest reading time of any of the local newspapers. The average issue reading time was 15 minutes, which is excellent when compared with reading times nationwide.
Single Issue Reach
The Whakatane Beacon is most often read on a Friday with 73% of respondents reading this issue. Both Tuesday’s and Wednesday’s issues reach slightly fewer people with 71% and 70% respectively.
* AC Nielson survey November 1998
Cumulative Weekly Reach
Over the course of a week, a massive 88% of the total population (15+) will read at least one issue of the Whakatane Beacon. There is no more effective way to telegraph your message to this number of prospective customers in this region.
The three-day frequency allows you to effectively promote your sale, special event, goods and services, to the majority of our population very simply and effectively.
Cumulative Monthly Reach
The Whakatane Beacon enjoys excellent cumulative reach over the period of a month. If you have a fixed space advertisement in the front of the newspaper or in the classified section your message, over the course of a month, will reach a massive 91% of all consumers (15+) in our region.
Reader Profile
The AC Nielsen report showed that the people who are more likely to read an average issue of the Whakatane Beacon are:
• The main household shopper
• Higher income earners
• Middle aged and upwards
Cost Per Thousand
An example of our advertising cost effectiveness is detailed below:
Take a Whakatane Beacon customer who is on our first contract break with an annual spend of $1000. If that customer places a 20 centimetre x3 column advertisement in our newspaper, it will cost $169.80 (+GST)
This advertisement will appear in 8,005 newspapers at an effective unit cost of 1½ cents per newspaper to the advertiser. The added bonus is that 2.5 persons read each newspaper exposing your message to up to 20,012 readers.
That’s the cost effective power of newspaper advertising and remember when a person buys a newspaper they read it.
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